The Hills
The Hills
Commercial Space Project
Commercial Space Project
DELIVERABLES
DELIVERABLES
Visual Identity Design
Visual Guideline Framework
Graphic Design
Visual Identity Design
Visual Guideline Framework
Graphic Design
YEAR
YEAR
2022
2022
INTRO
INTRO
For The Hills, a Guangzhou commercial space integrated into local topography, Goodidea Studio developed a visual identity that transforms retail into a warm, symbiotic environment. Inspired by mountainous landforms, the system features hill-informed branding and geological palettes. My role involved developing the extended collateral system and establishing the comprehensive visual guidelines.
For The Hills, a Guangzhou commercial space integrated into local topography, Goodidea Studio developed a visual identity that transforms retail into a warm, symbiotic environment. Inspired by mountainous landforms, the system features hill-informed branding and geological palettes. My role involved developing the extended collateral system and establishing the comprehensive visual guidelines.
Project Name Origin
Project Name Origin
The Hills emerges as an architectural dialogue between humanity and space within the impossible, satisfying two primal desires of our spiritual realm: the urge to conquer and the longing to coexist. Amidst the concrete jungle, we transformed commercial environments into symbiotic spaces filled with earth's warmth.
The Hills emerges as an architectural dialogue between humanity and space within the impossible, satisfying two primal desires of our spiritual realm: the urge to conquer and the longing to coexist. Amidst the concrete jungle, we transformed commercial environments into symbiotic spaces filled with earth's warmth.
The Hills emerges as an architectural dialogue between humanity and space within the impossible, satisfying two primal desires of our spiritual realm: the urge to conquer and the longing to coexist. Amidst the concrete jungle, we transformed commercial environments into symbiotic spaces filled with earth's warmth.
Design Language
Design Language
Deconstruct
Deconstruct
Deconstruct
Interwoven
spatia perception
Interwoven
spatia perception
Interwoven
spatia perception
Geometry
Geometry
Geometry
Essentialized Building Outlines
Essentialized Building Outlines
Essentialized Building Outlines
Symbiosis
Symbiosis
Symbiosis
Harmonious Human- Space Integration
Harmonious Human- Space Integration
Harmonious Human- Space Integration
