dayoffday
dayoffday
dayoffday
Start-up Project
Start-up Project
DELIVERABLES
DELIVERABLES
Business & Strategy
Visual Identity Design
Visual & Brand Design
Product Design
EC Operation
Business & Strategy
Visual Identity Design
Visual & Brand Design
Product Design
EC Operation
YEAR
YEAR
2022-2025
2022-2025
INTRO
INTRO
Co-founded by my partner and me in 2022, dayoffday is an original lifestyle brand born from the youth's shift toward refined home experiences during the pandemic. We prioritize thoughtful, visually striking design, focusing on lifestyle rituals and ceremonial gifting through unique IP development. Today, our diverse offerings include Gifts, Home Living Essentials, Accessories, and Pet Lifestyle products.
Co-founded by my partner and me in 2022, dayoffday is an original lifestyle brand born from the youth's shift toward refined home experiences during the pandemic. We prioritize thoughtful, visually striking design, focusing on lifestyle rituals and ceremonial gifting through unique IP development. Today, our diverse offerings include Gifts, Home Living Essentials, Accessories, and Pet Lifestyle products.
Co-founded by my partner and me in 2022, dayoffday is an original lifestyle brand born from the youth's shift toward refined home experiences during the pandemic. We prioritize thoughtful, visually striking design, focusing on lifestyle rituals and ceremonial gifting through unique IP development. Today, our diverse offerings include Gifts, Home Living Essentials, Accessories, and Pet Lifestyle products.
Birthday Gift
Birthday Gift
That birthday series sounds like a genuinely creative approach—using vinyl records and medals as an interpretation of "Happy Birthday" is a clever way to stand out from generic gift-giving.
That birthday series sounds like a genuinely creative approach—using vinyl records and medals as an interpretation of "Happy Birthday" is a clever way to stand out from generic gift-giving.
Ceremonial Gifting
Ceremonial Gifting
Ceremonial gifting extends beyond birthdays to couples, friends, and pets. We balance aesthetics with utility, engaging sight, scent, and touch to create richer sensory experiences. While unboxing provides immediate joy, our high-quality, practical designs ensure that these gifts continue to elevate daily rituals with lasting satisfaction.
Ceremonial gifting extends beyond birthdays to couples, friends, and pets. We balance aesthetics with utility, engaging sight, scent, and touch to create richer sensory experiences. While unboxing provides immediate joy, our high-quality, practical designs ensure that these gifts continue to elevate daily rituals with lasting satisfaction.
IP & Life Style
Merchandise
IP & Life Style
Merchandise
IP & Life Style Merchandise
We expand the "Lazy Dog" IP across diverse contexts—from outdoor adventures to indoor rituals—bridging its personality with our audience. This storytelling-driven approach has unlocked new product possibilities, resulting in 30+ multi-category launches within our first few years.
We expand the "Lazy Dog" IP across diverse contexts—from outdoor adventures to indoor rituals—bridging its personality with our audience. This storytelling-driven approach has unlocked new product possibilities, resulting in 30+ multi-category launches within our first few years.
Frisbee
Frisbee
Frisbee
Camping Cup
Camping Cup
Holiday Mug
Holiday Mug
Cardset
Cardset
Carpet
Carpet
Necklace
Necklace
Lazydog
Fragment
Lazydog
Fragment
Lazydog
Fragment
Take a Nap
Blanket
Take a Nap
Blanket
Doorplate
Doorplate
Bowl for pets
Bowl for pets
Bowl for pets
Table Mat
Table Mat
Table Mat
Fridge Magnet
Fridge Magnet
Fridge Magnet