12 Traffic Cones
12 Traffic Cones
Visual Case Study
Visual Case Study
DELIVERABLES
DELIVERABLES
Visual Case Study
Visual Identity Design& Application
Brand Design
Graphic Design
Product Design
Visual Case Study
Visual Identity Design& Application
Brand Design
Graphic Design
Product Design
Visual Case Study
Visual Identity Design& Application
Brand Design
Graphic Design
Product Design
YEAR
YEAR
2024
2024

INTRO
INTRO
Inspired by a New American Public Art installation, I researched a dodecahedron-based "hybrid star" form constructed from traffic cones. Originally placed at institutional entrances to critique "Elite Knowledge," the piece advocated for transparency, collective sharing, and resistance against social stagnation.
I translated this conceptual essence into a formal design language, distilling its ideological core through abstracted 3D studies, protest-inspired typography, and information format visualizations. This project bridges my interest in public signage with a critique of how knowledge is disseminated.
Inspired by a New American Public Art installation, I researched a dodecahedron-based "hybrid star" form constructed from traffic cones. Originally placed at institutional entrances to critique "Elite Knowledge," the piece advocated for transparency, collective sharing, and resistance against social stagnation.
I translated this conceptual essence into a formal design language, distilling its ideological core through abstracted 3D studies, protest-inspired typography, and information format visualizations. This project bridges my interest in public signage with a critique of how knowledge is disseminated.














