12 Traffic Cones

12 Traffic Cones

Visual Case Study

Visual Case Study

DELIVERABLES

DELIVERABLES

Visual Case Study

Visual Identity Design& Application

Brand Design

Graphic Design

Product Design

Visual Case Study

Visual Identity Design& Application

Brand Design

Graphic Design

Product Design

Visual Case Study

Visual Identity Design& Application

Brand Design

Graphic Design

Product Design

YEAR

YEAR

2024

2024

INTRO

INTRO

Inspired by a New American Public Art installation, I researched a dodecahedron-based "hybrid star" form constructed from traffic cones. Originally placed at institutional entrances to critique "Elite Knowledge," the piece advocated for transparency, collective sharing, and resistance against social stagnation.

I translated this conceptual essence into a formal design language, distilling its ideological core through abstracted 3D studies, protest-inspired typography, and information format visualizations. This project bridges my interest in public signage with a critique of how knowledge is disseminated.

Inspired by a New American Public Art installation, I researched a dodecahedron-based "hybrid star" form constructed from traffic cones. Originally placed at institutional entrances to critique "Elite Knowledge," the piece advocated for transparency, collective sharing, and resistance against social stagnation.

I translated this conceptual essence into a formal design language, distilling its ideological core through abstracted 3D studies, protest-inspired typography, and information format visualizations. This project bridges my interest in public signage with a critique of how knowledge is disseminated.